Busby says that banner advertising is not exclusive to the storefront. You can use them when the business has a presence at a tradeshow, local fairs, or a corporate display for a new product or service. A good promotional printing firm may have other things that may augment the banner such as brochures and official company freebies. A banner with a clearly-defined message and product/service placement will do some wonders in helping your business generate customer traffic. Printing companies in Springfield, MO such as Digital Print Ink are an advantage to that end.
http://info.digitalprintink.net/bid/103620/A-Guide-to-Adding-a-Little-Firepower-for-Printing-in-Springfield-MO
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